The State of Cabinet Refinishing SEO in 2026: 25 Page-One Companies, Measured
Cabinet refinishing SEO is the softest local niche we have measured, and this is the data behind that claim. We pulled the numbers on 25 cabinet painting and refinishing companies that hold a page-one Google spot for “cabinet painting [city]” across 20 Southeast metros, from Raleigh to Jacksonville to Nashville. These are the winners in their markets, not the strugglers. Here is what the data says about the trade’s search presence in September 2026, and why it is the softest local niche we have measured.
Cabinet Refinishing SEO by the Numbers
- Median Authority Score: 8 out of 100. Twenty-two of the 25 sites score under 10. Seven score 2, which Semrush labels “lacks organic traffic.” For comparison, a separate 2026 study of local trades found page-one plumbing sites in Atlanta at a median authority rating of 74.
- Median organic traffic: 66 visits a month. Sixty percent of these page-one companies get fewer than 100 visits a month from Google, and a third get effectively zero. Only three of the 25 clear 1,000.
- 40 percent are paying for Google Ads. Ten of the 25 have live ads in Google’s Ads Transparency Center. Eight of those ten have under 200 organic visits a month, which means the ad budget is doing almost all of the work and stops working the day it is paused.
What that means if you own a cabinet company
Page one in this trade is not held by strong websites. It is held by whoever showed up. An Authority Score of 8 is what a site earns from a Google Business Profile, a handful of directory listings, and a few years of existing. Nobody in these markets is doing the work that actually moves rankings, so the bar to pass them is lower than it has ever been. The companies that do it will own their city for years, because nobody behind them is trying.
The ad numbers are the part that should get your attention. Eight companies are spending every month to buy the clicks they could own for free, and their organic footprint is so thin that if the card on file expired, the phone would stop ringing. That is not a marketing strategy, it is a rent payment.
What the winners do differently
The three sites above 1,000 monthly visits are not bigger companies. The strongest of the three has an Authority Score of 25 and roughly 2,600 sites linking to it, more than ten times the median on this list. The difference is not budget. It is a short list of things most owners never get around to, and it is the list we run for our clients.
How We Measured Cabinet Refinishing SEO Strength
We searched “cabinet painting [city]” for 20 metros in North Carolina, South Carolina, Georgia, Tennessee, Virginia, and Florida, kept the independent companies on page one, and excluded national franchises. Authority Score, organic traffic, and referring domains come from Semrush’s US database. Ad activity comes from Google’s Ads Transparency Center. All data was pulled September 16, 2026. We do not publish the company names; if you want to know where your own site lands against this list, ask for the free search report and we will run it.