About
A Cabinet Industry SEO Agency Built From the Ground Up for Refinishers
PaintProSEO is a cabinet industry SEO agency, not a general marketing agency that also does SEO. It is one person who spent 26 years in the painting trade, built a cabinet painting company, got burned by generalist agencies, learned SEO the hard way, and now does it for one trade only: cabinet refinishing and cabinet painting companies.
My Story
Why This Cabinet Industry SEO Agency Only Works With Refinishers & Painters
Most SEO agencies spread themselves across dozens of industries. I know what that looks like from the client side: I paid one of them for months while my company sat as one line item among about thirty unrelated accounts, handled by people who had never priced a kitchen. Generic strategies do not work for a niche as specific as cabinet refinishing, where search intent, seasonality, and buyer psychology differ from other home service trades.
So I fired them, learned it myself, and took my own site from page two to the top three on Google (the full story is on the Why Us page, and pricing is on Services). Then I did it again for a second, unrelated home-services company. Every hour of research, every piece of content, and every playbook here is built for cabinet refinishing and cabinet painting companies specifically.
- Built and ran a multi-location cabinet painting company before ever selling SEO
- Keyword research built from real cabinet refinishing search data, not a generic template
- One client per city, so your competitor is never my client too
- No long-term contracts required
Meet the Founder
25+ Years in the Trade, Not Just in Marketing
I’ve spent more than two and a half decades in this industry, and I didn’t start in marketing — I started with a paintbrush.
The Career, In Short
- Formal apprenticeship → journeyman finisher, 15 years in the trade
- Certified NACE Coatings Inspector in the nuclear field, where the tolerance for error is effectively zero
- Founded a cabinet painting company, running projects nationwide from one home base
- Expanded the business across state lines and built out a full crew and vehicle fleet
- Kept growing every year since
- Grew it into a multi-million-dollar operation
- Built a referral network with tile, electrical, plumbing & countertop contractors instead of competing with them
Why PaintProSEO Exists
I was the guy paying other marketing companies thousands of dollars a month, watching them overpromise and underdeliver. I’ve built and run a business in this exact trade at scale — I’m not a marketer who read about cabinet refinishing.
- Journeyman Finisher, 15 years
- Certified NACE Coatings Inspector
- Nuclear-industry coatings quality control experience
- Founder of a multi-state cabinet painting company
- Multi-million-dollar annual company revenue
What Working With a Cabinet Industry SEO Agency Actually Looks Like
You get one person who has priced a kitchen, sprayed a door, and read a Google Business Profile report late at night. There is no account manager between us. In the first 30 days we audit your site, your Google Business Profile, and your competitors, then configure your optimized site with pages built to rank for cabinet painting and cabinet refinishing in every town you serve. After that it is monthly work: content, citations, reviews, and a plain-English report of what moved. Every client starts on a three-month trial, one client per city, no long-term contract. If you want a cabinet industry SEO agency that has actually run a cabinet company, this is it.