FREQUENTLY ASKED QUESTIONS
Questions Cabinet Refinishing & Refacing Companies Ask Us
Straight answers about how we work, what it costs, and what to expect — before you talk to us.
How long does it take to see SEO results for a cabinet refinishing company?
Most clients see initial movement — new keywords appearing, map pack visibility improving — within 45 to 60 days. Meaningful ranking gains for competitive terms like “cabinet refinishing near me” typically take 4 to 6 months, since Google needs time to trust new content and links.
How much does SEO cost for a cabinet refinishing or refacing business?
Our plans start at $499/month for a single-market focus and scale up to $2,499/month for companies competing across multiple service areas. See the Services page for a full breakdown of what’s included at each tier.
Do you work with both cabinet refinishing and cabinet refacing companies?
Yes. They’re related trades with overlapping but distinct search demand — “cabinet refinishing” and “cabinet refacing” together represent nearly 50,000 monthly searches nationally. We build separate keyword and content strategies for each service so you don’t lose visibility to the more common term.
Do I need a new website, or can you work with my existing site?
Most of the time we optimize your existing site rather than rebuilding it. A new site only makes sense if the current one has serious technical problems, isn’t mobile-friendly, or can’t be structured to target refinishing-specific keywords. We’ll tell you honestly which situation you’re in during the audit.
What’s included in the free SEO audit?
We show you exactly where you currently rank for the refinishing and refacing keywords that matter in your market, what your top competitors are doing that you’re not, and a prioritized list of what would move the needle fastest. No generic scorecard, no upsell pressure.
Do you require a long-term contract?
No. We ask for a 3-month minimum because SEO genuinely needs that long to show real movement, but after that it’s month-to-month. If it’s not working, you’re not locked in.
How is this different from a general local SEO agency?
A generalist agency treats you like any other home service contractor and targets broad terms like “kitchen remodeling.” We only work with cabinet refinishing and refacing companies, so every keyword, every page, and every piece of content is built around how homeowners actually search for this specific service.
Will I be the only cabinet refinishing client you work with in my market?
We limit how many refinishing or refacing clients we take per metro area specifically to avoid this conflict. Ask us directly during your audit call and we’ll tell you honestly whether your market is open.
Do you handle Google Business Profile and map pack rankings too?
Yes, and for “near me” searches it’s often more important than the standard organic listings. We optimize your Google Business Profile categories, photos, and posts specifically around refinishing and refacing search terms.
How do you handle AI search results like Google AI Overviews or ChatGPT?
We build for it from day one. That means structuring your content and schema markup so AI Overviews, ChatGPT, and other AI-driven tools can accurately find and cite your business, alongside the same technical fundamentals — clear service pages, strong FAQs, structured data — that traditional Google rankings depend on. It’s part of every plan, not a separate add-on.
Do you guarantee rankings or traffic?
No honest SEO company can guarantee a specific ranking — anyone who promises that isn’t being straight with you. What we do guarantee is the work: the audits, content, links, and optimizations outlined in your plan get delivered every single month, and you’ll always know exactly what was done and why.
How do you measure success?
Rankings for your target keywords, map pack visibility, organic traffic to your site, and — most importantly — actual leads and calls generated for your business. Your monthly report shows all four, so you can see the direct line between the work we’re doing and the results you’re getting, not just vanity metrics.
Still Have Questions?
Get a free audit and we’ll walk through your specific situation together.